LinkedIn for beginners

LinkedIn is quickly becoming the best way to showcase yourself online, and is indeed a great way to professionally network with potential employers and expose yourself to a whole load of opportunities.

It is often that students are not utilising the full potentials that LinkedIn has to offer, and by making your profile the moment you start university can give you time to network and get a feel for what type of job you want to go for once you finish your studies.

Here are a few quick tips on how to make your basic LinkedIn profile:

  • Adding a professional photo to your photo makes you 14 times more likely to be found on LinkedIn. (
  • The most used word on LinkedIn in 2014 was reportedly ‘motivated’, so try avoid using standard terminology such as this.
  • Link your e-mail with your profile so you can connect with previous employers, friends and family.
  • Connect with your previous employers & school/college friends. Ask your employer (if you’re still in contact with them) to write you a reference via LinkedIn.
  • Add all your skills & get your friends to endorse you.
  • Follow the LinkedIn steps to make your profile ‘All Star’

Remember that LinkedIn is business only, and that it should not be used as a personal social media platform. Make sure to portray yourself as professionally as possible!

Follow businesses and organisations on LinkedIn to get regular updates & job opportunity notifications!

Finally, the best way to make your LinkedIn profile ‘perfect’ is by staying on top of it 24/7. Post on there regularly, actively connect with people and make yourself look easily approachable.



Claire Stapley

Creator of

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